The training behind the system
“Are You Ready, Willing & Able?” is my step-by-step program for building a long-term, successful career in real estate sales — written for brand-new agents and seasoned producers alike. It’s the foundation everything at Max Ai Ventures is built on. The full ebook and course are on the way; join the waitlist to be first when they launch — or grab a free piece of it right now.
The book is in final production — there’s nothing to buy yet. The waitlist is simply how you get first access, and founding-reader perks, the day it’s ready.
By Roy Diaz — 30+ years in sales and real estate, written from the field, not from theory. 100% remote, nationwide. No pressure, ever.
This isn’t theory. It’s a field-tested system, built over a long career in sales and real estate, that takes you from a blank plan to a full pipeline. It builds your personalized plan of action first, then moves through the psychology and mechanics of selling, the real estate situations you’ll face every day, the exact words to use on the phone, a complete modern marketing system, a follow-up system, and a quick-start plan if you’re brand new. Six parts — each one practical enough to put to work the week you read it.
Part One — Goal Setting, Plans of Action & True Salesmanship. Build your personalized plan of action and the right sales attitude — the foundation a real career stands on — plus the psychology and skill of selling.
Part Two — Closing, Listings, FSBOs & Expireds. The specific situations you face every day: how to close, win listings, and turn for-sale-by-owners and expired listings into business.
Part Three — Telephone Scripts, Objections & Rebuttals. What to actually say — phone scripts and word-for-word rebuttals for the objections that stop most agents cold.
Part Four — Powerful Marketing & Lead Generation. A complete, modern marketing system: your brand and database, content and video, speed-to-lead and nurture, reviews and referrals — plus the toolkit of templates, scripts, and sequences. (The Free Reactivation Playbook is a piece of this part.)
Part Five — Your Follow-Up System & a Recap. The follow-up system where the real money lives, so no lead is ever forgotten — and a clear recap that ties the whole program together.
Part Six — Bonus: A Quick-Start Plan for New Agents. A day-one game plan for brand-new agents — farming, sphere of influence, FSBOs, expireds, and up-calls — so you can start producing fast.
The title isn’t a slogan — it’s the whole approach in three words.
Ready.
You start with a plan. A solid, well-thought-out game plan, ready to go before you make a move.
Willing.
You bring the determination. You pursue your goals assertively and see them all the way through.
Able.
You build the knowledge and the confidence to actually do it. This program is how you get there.
Ready, willing, and able — that’s an agent who builds a career, not just chases a closing.
New agents who want a proven, step-by-step path from day one instead of guessing their way through the first year.
Seasoned producers who want to sharpen the craft, modernize their marketing, and finally systematize their follow-up.
Any agent who’d rather build a career on trust and skill than on pressure and gimmicks.
Written for residential real estate agents and teams — not mortgage or loan officers.
The book’s marketing toolkit includes a complete database-reactivation sequence — five gentle, ready-to-send messages that wake up the contacts already sitting in your database. I’ve pulled it out as the Free Reactivation Playbook, and you can have it today: the sequence, the word-for-word scripts, and the no-pressure method behind them. It’s the fastest win in the whole program, and it’s yours free.
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Everything in the book is yours to run on your own — and I hope you do. But the leads come faster than any one person can answer, and the follow-up — the part where the real money lives — is the first thing to slip when the days fill up. That gap is what I spend my time closing for agents. I build and run the AI system behind everything the book teaches: instant response to every new lead, follow-up that never forgets a soul, database reactivation, and a steady flow of reviews and referrals — done for you, over Zoom. Start with the system, add the training, or do both.
And for established clients who want the program delivered as live coaching alongside their running system, that’s the Sales Accelerator — by invitation, when the time is right. There’s no pressure to ever get there. The book stands completely on its own.
I’m Roy Diaz — thirty-plus years in sales and real estate, primarily in New York City, former CEO and founder of a commercial real estate advisory firm, a sales trainer and speaker, and the author of this program. I wrote it from what actually worked in the field, not from theory — then built the AI system to match. You’re not getting a theorist’s checklist. You’re getting the playbook from someone who’s done the work.
— Roy Diaz, Founder, Max Ai Ventures
More about Roy
Join the waitlist for first access to the ebook and course — or start today with the free Reactivation Playbook. Either way, you’ll never get a hard sell from me.
I’ll only email you about the launch and the occasional useful idea. No spam, unsubscribe anytime.
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100% remote. Nationwide. No pressure, ever.