Free for residential real estate agents
Your next closing is probably already sitting in your database.
Past clients, old leads, your sphere — the contacts you already earned are the closest thing to free money in real estate. The Free Reactivation Playbook gives you the exact five-touch sequence, the word-for-word scripts, and the no-pressure way to wake those contacts up and turn them into booked appointments. It’s the same reactivation method behind the Max Ai Ventures system — yours, free. Enter your email and I’ll send it right over.
Instant delivery — it’ll be in your inbox in a minute or two. No spam, just the playbook and the occasional useful idea. Unsubscribe anytime.
Built by Roy Diaz — the sales trainer who wrote the playbook for this industry. 100% remote, nationwide. No pressure, ever.
It’s short, practical, and built to use this week — not another long PDF you’ll never open. Here’s what you get.
The 5-touch reactivation sequence.
The heart of the playbook: five gentle, ready-to-send messages that wake up a past client or old contact who’s gone quiet. The first one asks for nothing at all — that’s on purpose. You’re rebuilding warmth before real estate ever comes up.
Word-for-word scripts and templates.
Copy them, put them in your own voice, and send today. No staring at a blank screen wondering what to say — the wording is done for you.
The monthly newsletter framework.
The simplest way to stay top-of-mind with your whole database between deals — so the next move comes to you instead of going to the other agent.
The no-pressure method that makes it work.
Why help-first, unhurried follow-up out-earns pressure every single time — the same principle behind everything I teach and everything my system does.
Generating brand-new leads is expensive and slow. The people already in your database bought years ago, have built up real equity, and many are closer to a move than they realize — they just need a reason to think of you first. Reactivation costs you almost nothing and books appointments faster than any cold-lead source. The only thing most agents are missing is a system to do it consistently. This playbook is where that starts.
New agents who want a proven follow-up system from day one instead of guessing.
Seasoned producers sitting on a database that’s too valuable to keep ignoring.
Any agent who’d rather earn trust than apply pressure.
Written for residential real estate agents and teams — not mortgage or loan officers.
I’m Roy Diaz — thirty-plus years in sales and real estate, former commercial real estate CEO, and the author of the real estate sales-training program “Are You Ready, Willing & Able?” This playbook is a piece of that program, pulled out and made free, because reactivation is the fastest win most agents are leaving on the table.
— Roy Diaz, Founder, Max Ai Ventures
The playbook works if you work it — and plenty of agents run it themselves and do well. But if you’d rather the whole thing simply ran itself — the reactivation, instant response to every new lead, follow-up that never forgets a soul — that’s exactly what I build and run for agents, done-for-you, over Zoom. There’s no pressure to ever get there; the playbook stands completely on its own. But if you’re curious, here’s the part where I put my own word behind it.
For most agents, a single closed transaction is worth thousands in commission — so even one extra closing pays for the system many times over.
Curious how the system works? See The System — or book a no-pressure call.
The five-touch sequence, the scripts, and the newsletter framework. In your inbox in about two minutes.
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